Core positioning: fashion life underwear
Brand culture: inherit the international fashion elements, make underwear give culture, make underwear life more wonderful.
Corporate culture: - Water.Like water can carry everything and contain everything;More like water always clear, essence, forever to serve all things for the purpose.
Brand concept: urban white-collar personage close-fitting fashion.
Brand value: simple, comfortable quality life inherent fashion
Key words: fashion, simplicity, health, vitality, low carbon, environmental protection, creativity.
Age orientation: 20-40 years old
Target groups: urban life, youth groups.
Serve the core goal of the skirt body, explore the material needs of life, let the fashion quality of life.
Product core: simple, practical, and international fashion mainstream elements at the same time, pay attention to product design, creativity and brand image of the terminal, let the product to its brand clothing value and brand soul, the key to design is to get rid of all redundant design.
Business philosophy: the main body is mainly direct, auxiliary franchise (combined with some regional single shop franchise).Focus on the core target groups in first - and second-tier cities as well as developed third-tier cities, through shopping malls (side hall or middle island counter), street shops, metro areas and key living areas and other business areas, with a single store area of more than 40 square meters to operate.At the same time, through the B2C form of online synchronous same-price supplement sales, so that RECCON FAVEN brand underwear services to more target groups.

Core positioning: urban value fashion
Brand culture: inherit the European international fashion mainstream elements, let the clothes give soul, make life more fashionable, more wonderful.
Brand concept: the necessary fashion for urban white-collar workers, so that all RECCON FVAVEN products are related to each other, mutual service.
Brand value: light luxury, original, fashion exclusive brand
Key words: fashion, simple, mainstream, vitality, low carbon, environmental protection, creativity.
Age orientation: 25-40 years old
Target groups: urban life, youth groups.
Create the core target skirt body, explore the material needs of life, let the international fashion elements of the people.
The core of the product: simple, fashionable, practical wear, at the same time with the European international fashion mainstream elements synchronization, pay attention to product design, creativity and brand image of the terminal, so that the product to give its brand clothing value and brand soul, the key to design is to get rid of all redundant design.
Business philosophy: the main body is mainly direct, auxiliary franchise (combined with some regional single shop franchise).Focus on the core target groups in first - and second-tier cities as well as developed third-tier cities, through shopping malls (side hall or middle island counter), street shops, metro areas and key living areas and other business areas, with a single store area of more than 80 square meters to operate.At the same time, through the B2C form of online synchronous same-price supplement sales, so that RECCON FAVEN brand clothing services to more target groups.

Core positioning: To provide professional clothing care, luxury care, clothing care, home textile care, sewing and darning, DIY customization, clothing customization and private image consultants for high-end urban people
Brand concept: the exclusive private wardrobe of urban elite white-collar workers
Brand value: to become the guardian of craftsmanship of high-end modern intelligent life
Key words: professional, intimate, fast, convenient, comprehensive, ingenuity, service, high-end.
Age orientation: 2-70 years old
Target group: urban life elite white-collar workers.
Business philosophy: retail + join, flagship store pattern can be divided into club center, main wash protect, chain and join site shops and other commercial pattern, including the flagship club center constructions area over 200 square meters, based on the main city of main business circle, scope of business includes independent wash protect, luxury nursing, seiko darning, custom, personal image detection and private collocation consultant;The main washing and care center covers an area of 80-200 square meters, and its business scope includes self-cleaning and care, luxury care, seijing darning and customization;Chain and franchise site shops, single point area between 30-80 square meters;The business scope includes centralized network washing and care, luxury care, seijing darning, customization;According to the specific city and the actual situation, the national unified price, unified image, unified service, to create a modern urban elite private wardrobe exclusive guardian.

Core positioning: all fine children's wear
Brand culture: inherit the European international fashion mainstream elements, let the clothes give soul, make life more fashionable, more wonderful.
Brand concept: the first choice of children's clothing for urban white-collar children, so that all RECCON FVAVEN products are related to each other, mutual service.
Key words: fashion, comfortable, delicate, simple, main vitality, low carbon, environmental protection, creativity.
Age orientation: 0.5-15 years old
Target groups: urban life, youth groups.
Lock the core target skirt body, explore the material needs of life, let the international fashion elements of the people.
The core of the product: simple, fashionable, practical wear, at the same time with the European international fashion mainstream elements synchronization, pay attention to product design, creativity and brand image of the terminal, so that the product to give its brand clothing value and brand soul, the key to design is to get rid of all redundant design.
Business philosophy: the main body is mainly direct, auxiliary franchise (combined with some regional single shop franchise).Focus on the core target groups in first - and second-tier cities as well as developed third-tier cities, through shopping malls (side hall or middle island counter), street shops, metro areas and key living areas and other business areas, with a single store area of more than 80 square meters to operate.At the same time, through THE B2C form of online synchronous same-price supplement sales, so that RECCON FAVEN brand children's clothing services to more target groups.

Core positioning: fashion and distinguished coffee
Brand culture: inherit the core concept of the brand, explore the European international fashion and cultural life, make the combination of coffee culture and fashion culture, make the cultural life more wonderful.
Brand concept: Life coffee for urban white-collar workers, let RECCON FVAVEN culture and coffee culture blend.
Brand value: taste, experience, warmth, leisure, lifestyle
Key words: fashion, noble, mainstream, healthy, easy, low carbon, fast, creative
Group orientation: 20-60 years old
Target group: urban life, young white-collar groups.
Lock the core value of life style, explore the material needs of life, let the international fashion elements of the people.
Product core: noble, fashion, fast, and clothing brand fashion culture synchronization, pay attention to terminal store service, pay attention to coffee culture
Excavation;Pay attention to the construction of brand terminal image, let RECCON FAVEN coffee culture become the living habit of urban people.
Business philosophy: the main body is mainly direct, auxiliary franchise (combined with some regional single shop franchise).Focus on the first, second - line cities and developed areas.

Core positioning: Exclusive service for elite private wardrobe
Brand culture: make the service more advanced, make the fashion more living.
Brand concept: inherit fashion, touch culture, feel exclusive private senior service.
Brand value: noble, advanced, taste,
Key words: fashion, noble, experience, thoughtful, lifestyle, fast, creative
Group orientation: 25-60 years old
Target group: understand the quality of life elites.
Clothes make a man, and a good life requires a better self.
Core products: stars, business owners, urban elite private exclusive ready-to-wear, dress and timely clothing customization services, while providing daily life clothing consulting services for this group.
Business philosophy: Relying on the two flagship stores of independent brands, we provide more comprehensive and more advanced private services to the urban elites covering the city.

RECCON FAVEN Independent shops
Customer service hotline：0755-36678607 
http：//www.recconfaven.com
E-mail：772665652@qq.com

Shenzhen Hemo Fashion Culture Co., LTD
ADDRESS/：Room 513, Yihui Building, Area 47, Turning Community, Xin 'an Street, Bao 'an District, Shenzhen, China
Brand online store：
http://recconfaven.taobao.com(Taobao store name：费闻哲国际)

Customer serviceQQ：772665652
Customer service WeChat：18688865518
RECCON FAVEN Official wechat public account：recconfaven_com
ZHS ART Official wechat public account： ZHS-ART-LIFE