■ 2000.2-2001.1 Worked as a designer in Wuhan YATAI Group Clothing Co., LTD., mainly engaged in fashion business men's wear design for 25-45 years old. Its brand positioning is middle and high grade men's wear, mainly facing central China, southwest China and North China.
■ 2001.2-2002.2 Worked as designer and chief designer in Dongguan LoRoi Clothing Co., LTD., mainly engaged in the design of 20-35 years old fashionable urban young ladies' clothes.The products are mainly sold in shopping malls, and its market positioning is in first-tier and second-tier shopping malls in first-tier and second-tier cities in China (the company was listed in Hong Kong in 2002).
■ 2002.3-2003.2 Celadon International Co., LTD., Singapore as the chief designer.Its market is dominated by shopping malls, and its main style is high fashion boutique women's wear for 25-35 years old. It pays attention to product structure and collocation design, and focuses on keeping up with international fashion elements and high-end brands.
■ 2003.2-2005.2 Zhuhai Zhenwei Group WSM Clothing Co., LTD., Manager of Design DepartmentIts style is targeted at 20-35 years old fashion little ladies.The main body faces the national first, second and third tier urban young groups.
■ 2005.2-2007.2 Worked as the design Director in Guangzhou Mo&Co Clothing Co., LTD., its style is positioned at 20-35 years old British style casual women's wear, the market is targeted at national monopoly and shopping malls, the core style of the brand pays attention to simple, modern, structure and international fashion trend.
■ 2007.2-2008.2 Shishi Binyinu (China BINDWOOD) Co., LTD., as the design Director, its style is targeted at 18-35 years old men and women sportswear, the market for national chain, pay attention to color, sports and natural leisure.
■ 2008.2-2009.5 As the design director of Guangzhou Charfen Co., LTD., its style positioning in the 25-40 years old fashion in the lady wear, the market for the first and second line shopping malls, the brand core style pays attention to the fashion pulse and European structural elements.
■ May 2009 - February 2011: Worked as the design director of Swiss brand NDK in Nidgehe (Hangzhou) Industrial Co., LTD., a subsidiary of Bositun. The brand is positioned at the age of 25 to 40 fashionable urban casual men's wear, and the market positioning is in the first and second line shopping malls and brand stores in China.
■ 2011.2-2013.1 Guangzhou GOELIA Clothing Co., LTD., As the manager of the second Design Department, responsible for the overall planning and guiding the development of the three series of products.Its style is located in the first, second class city 20-35 years old city little lady wear (style tends to Be Japanese).
■ 2013.4-2013.11 Shenzhen Zhitianyuan (LAUDIA.SF) Clothing Co., LTD., As the design Director, the style positioning in the first and second class cities 22-40 years old urban young/middle ladies wear.
■ 2014.2- now established Shenzhen Hemo Fashion Culture Co., LTD., providing design services for brand enterprises, and in the same year launched RECCON FAVEN International, which is divided into two series of fine women's clothing 25-40 years old and underwear 20-40 years old.Before and after the opening of more than a dozen shopping malls direct flagship stores. |